Merino Wool

KUIU Founder Jason Hairston spent over 18 months researching and testing fabrics for the KUIU line. This study of fabrics led him to the conclusion that Merino Wool is the only base layer choice for backcountry hunting. Intrigued by this fabric and process, he dug deeper into understanding Merino Wool and found that not all Merino is the same. In an attempt to help educate our customer, Jason wrote this article on Merino Wool and our supplier, The Merino Company, to share the advantages of KUIU’s Merino Wool products.