What is Conservation Direct?
"Hunting and hands-on conservation are inseparable. We have focused our conservation goals as a company on tangible projects that have a direct impact on creating future hunting opportunities." Brendan Burns, KUIU Director of Conservation.

KUIU Conservation Direct is a first-of-its-kind conservation initiative. Entirely company and customer funded, every dollar invested goes toward a tangible conservation project that contributors and volunteers can see. No one involved with Conservation Direct gets paid — all dollars and volunteer hours go toward the current project we're pursuing.
CONSERVATION DIRECT TOTALS FOR 2026
No private company in history has had a greater direct impact on wild sheep conservation than KUIU under the Conservation Direct banner.
Since March 2020, KUIU Conservation Direct has contributed $779,000 in direct funding toward real on-the-ground sheep conservation projects.
- Translocated 368 Rocky Mountain, California, and Desert bighorn sheep across 13 projects in five western states (MT, ND, UT, AZ, NV)
- Funded and manned the largest wild sheep capture and transplant in history — the 2025 Muddy Mountains project that moved 139 sheep
- Created the first public sheep hunting opportunities ever funded by a private company, including four tags in 2025 on Antelope Island (UT) and opportunities with the Three Affiliated Tribes (ND)
- Established or augmented 5 new huntable sheep populations in Utah, North Dakota, and Nevada, with additional populations scheduled to come online in the next 4–5 years
- Executed the first all company- and customer-funded sheep transplant in history (2020)
- Became the only private-sector hunting company to fully fund an entire state sheep program budget (Arizona, 2021)
- Purchased 149 GPS collars ($298,000 value) through matched customer donations (as of June 2025)
- Funded and built a sheep water catchment in Nevada
- Funded and built the first all-metal sheep guzzler in California

