In 2011, KUIU Ultralight Hunting began. We ditched the idea of middlemen and retail mark up to engineer products with superior materials and sell directly to customers. As a disruptor in the industry, obsession with attention to detail drove our innovation. When it came to gear, we considered everything: weight, stretch, waterproof, windproof, durability, packability, and breathability. Materials were sourced, and in every stitch and seam, gear was made from the idea of solving the problems hunters experienced in the field.
For 14 years and counting, KUIU has been a firebrand for innovation and build quality. Be it our concealment strategy, a patented carbon fiber frame pack, or the logo itself, we are the badge of gear that doesn’t just stand up to the terrain, but to the hunters themselves. Our story may have begun in the challenges and brutal conditions of sheep hunting, but it has since become a full-stack lineup that keeps hunters in the field no matter their pursuits.
Worn by like-minded hunters of sheep, mountain goat, elk, deer, bear, and everything between; we’re here to protect your body and morale from harsh conditions and low odds, to help you accomplish the objectives of lifelong investments—and to outmatch your opponent on every pursuit. We’re here to hunt.
“We got our start by asking a few thousand hunters for their thoughts.”
Obsessive consideration and brutal field testing by Guides & Outfitters produce a product that isn’t just good on “as planned” hunts, but in the real, unforeseen scenarios. That’s the reality that every hunter knows and loves: learning is never done.
“The reviews speak for themselves. From the desert floor to the high alpine, our gear earns its keep with the KUIU Nation by never letting down on the hardest hunts.”
“KUIU creates technical gear that's engineered to overcome the most challenging obstacles.”
Whether it’s a pack or a pair of pants, an experience or something we make 10 years from now.
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Inner Circle
KUIU was founded to serve a community of passionate, performance-driven hunters with gear that takes their hunts to the next level. The Inner Circle was created to give back to customers who support our mission by rewarding them for their purchases and offering unique perks like exclusive access to expert advice, shopping new products first, and early sale notices.
ExploreSelecting your Camo
Concealment Strategy
Breaking up the human outline across a diverse landscape is critically important for rifle hunters, bow hunters, or other outdoor activities where you want to get as close to an animal as you can without being spotted.
During a stalk, you often need to go within full view of an animal—through clearings between sections of cover—and our camouflage will help you go undetected both at close and longer contact ranges.
